Founding clients · Pilot guarantee, in writing
I'm taking my first three founding clients.
Going first means risk. The pilot guarantee is how I share it. Success metrics are agreed in the Statement of Work before any build begins. The build fee is paid across three milestones, signing then pilot then rollout. If pilot week does not hit the agreed metrics, the pilot and rollout milestones are forgiven; you owe only the signing milestone, roughly a third of the build. You do not owe the retainer, and you keep every piece of work product produced to that point. That is the floor, and it is the rule on day one rather than the argument on day forty.
Three founding slots, two tiers, then the public list goes live.
Slot 1 (anchor): $2.5K Sprint, $30K USD build, $2.5K USD/mo retainer for the first six months. The trade: a full named case study with before-and-after numbers, a recorded retrospective, a quoted testimonial on this site, and a 90-day post-launch debrief. One slot only.
Slots 2 and 3 (follow-on): $4K Sprint, $32K to $35K USD build, same retainer rate. The trade: case-study rights (named or anonymous, your call) and a written retrospective.
Cohort closes at three signed Sprints or when the public list launches, whichever comes first. Public list rates: $5K Sprint, $35K–$50K USD build, $3K–$5K USD/mo retainer.
Written success metrics, agreed upfront
Sprint fee credited toward build
Founder led, no handoff
90-day continuity guarantee in writing